Joining in on the spirit of all the 2013 predictions, it seems that we shouldn't leave data quality out of the mix.

Data quality may not be as sexy as big data has been this past year. The technology is mature and reliable. The concept easy to understand. It is also one of the few areas in data management that has a recognized and adopted framework to measure success. (Author’s note: Check out Malcolm Chisholm's column on data quality dimensions.) However, maturity shouldn't create complacency. Data quality still matters, a lot.

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