Just last week, we noted that this year’s SAPPHIRE event really crystallized SAP’s positioning and strategy as regards not just cloud, but the entire company (read, “SAPPHIRE 2013: SAP is HANA, HANA is SAP, and the Enterprise Software Future is Not the Past”).

The bottom line: SAP knows that in order to remain not just relevant, but dominant, it must reinvent itself from the inside out. The news this past year has been mostly about how the company is reinventing its offerings – i.e., their “outside” reinvention.

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