Forrester surveyed business and technology professionals and found that 58% of them are researching AI, but only 12% are using AI systems. This gap reflects growing interest in AI, but little actual use at this time. We expect enterprise interest in, and use of, AI to increase as software vendors roll out AI platforms and build AI capabilities into applications. Enterprises that plan to invest in AI expect to improve customer experiences, improve products and services, and disrupt their industry with new business models.
But the burning question is: how can your enterprise use AI today to crush it? To answer this question we first must bring clarity to the nebulous definition of AI. Let’s break it down further:
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