Many of our customers have an ambivalent relationship with Big Data. On the one hand, they are tempted by the possibilities of Big Data – creating better and faster business decisions, thanks to the ability to analyse, together, huge amount of diverse data, including relational (e.g. DW/BI), semi-structured (e.g. sensors, IOT, logs), and unstructured (e.g. social, documents).
But on the other hand, materialising this vision – especially at scale – is generally still seen as being a pretty difficult task: Big Data technology is still relatively new, can be very fragmented, and often not completely mature.
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