Don’t make the mistake of thinking that big data is only about analytics for business intelligence. Big data is the fuel, and predictive analytics the engine, that will power the next generation of predictive applications, as I wrote in a prior post (Predictive Apps Are The Next Big Thing In App Development). Sure, there are absolutely many exciting use cases in traditional business intelligence. But the same knowledge, insight, and predictive models gained from big data analytics can transform boring business and consumer apps with the ability to design and develop predictive apps. What are predictive apps?
Predictive apps anticipate user intent and provide the right functionality and content on the right device, at the right time, for the right person by continuously learning about them.
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