What is Happening? While most of the IT and consumer electronics world has been considering whether or not the “new iPad” rolled out by Apple this week is evolutionary or revolutionary (or, to borrow Apple’s bad pun, “resolutionary”), Saugatuck has been looking more deeply into the event and the announcement.

What we see is an important, and so-far overlooked, new management application targeted at institutional and enterprise customers, the Apple Configurator. This app provides a critical link in the Apple ecosystem for enterprise IT organizations, Mobile Device Management (MDM) providers, ISVs and VARs that allows enterprises to significantly improve and simplify the cost and complexity of managing iOS devices. Basically, the Configurator allows the configuration of an enterprise-standard iOS device/app image, then allows/enables that image to be deployed across multiple iOS devices. Previously, users and enterprises have had to manage multiple iTunes accounts in order to manage multiple iOS applications and content, depending through which account the apps and content were acquired. Such a management approach becomes onerous as the number of devices grows beyond even a few.

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