Analytics are like a mosquito in a nudist colony. Why? Because there are so many opportunities!

I routinely see opportunities for analysis in my daily life. Perhaps I was born with DNA to constantly observe and collect data and evaluate the information for better outcomes. For example, which retail store check-out line should I enter? The answer: first look at the number of items in the shopping carts of those already in line and not only the length of the line.

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