As packages [arrived from the recent] record-breaking Black Friday weekend, it’s no doubt [you were] seeing Amazon packages complete with front-and-center ads for Amazon’s Echo and Dot devices. You may even be one of the reported millions that ordered one that weekend.
These are more than just devices — they are Alexa-enabled and are helping Alexa further integrate into consumers’ lives. And Alexa isn’t alone: from Alexa to Google Now to Microsoft’s Cortana to Apple’s Siri, we have a budding class of intelligent agents (IAs) on the rise. In 2015, 45% of US online adults used at least one.
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