The primary objective of customer analytics is to transform data into valuable insights that impact organizational goals. With an abundance of organizational goals, petabytes of data at their disposal, and a whole slew of potential techniques for analyzing that data, customer insights professionals often (quite ironically) find themselves in a state of analysis paralysis.
Forrester’s updated TechRadar™: Customer Analytics Methods, Q2 2016, originally published in 2014, aims to help CI pros by highlighting 15 customer analytics techniques their peers are using to extract insights from their data.
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