What Is Happening? Saugatuck’s survey data analysis indicates that small and mid-sized businesses (SMBs) are focusing a much larger percentage of their Social Business IT investments on customer-focused applications than are larger enterprises. The data indicate, in fact, that the smaller a company is, the greater proportion of its Social Business IT investments will be focused on customer-oriented applications. Figure 1 summarizes the data from Saugatuck’s 2011 Social Business IT survey (for more on our Social Business research program, please see Figure 1 below).

Saugatuck sees this as both a natural progression of emergent-IT adoption and use, and as an indicator that SMBs will continue to face substantial challenges when competing against larger enterprises.

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