Resting on the innovation side of analytics, it’d be easy to lose yourself – and your business audience – in the data promises of predictive models.

The picture plays out something like this: You jettison the latest and greatest analytic software and a modeler somewhere between the middle cubicle and the server room, leaving behind the keys to the data and a few departmental demands for ROI. Then, during an 11th hour C-suite meeting where the business direction seem doomed for good, a frazzled modeler in a lab coat busts into the room with charts, a jumble of papers and a declarative finding that saves the quarter.

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