There is no doubt that the amount of business we can now do online has grown beyond anyone’s expectations. However, with all that growth in terms of audience, customers, and profit margins, there has also been a huge increase in the data collected.

We have more insight than ever into the way business works, and what is or is not successful, and we have this data available almost immediately thanks to analytics. While merely having this information is an asset, knowing how to use big data analytics could be the key to really unlocking your business’ potential.

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