It seems like it was only a few years ago that the term “big data” went from a promising area of research and interest to something so ubiquitous that it lost all meaning, descending ultimately into the butt of jokes.

Thankfully, the noise associated with “big data” is abating as sophistication and common sense take hold. In fact, in many circles, the term actually exposes the user as someone who doesn’t really understand the space. Unfortunately, the same malady has now afflicted artificial intelligence (AI). Everyone I meet is doing an “AI play.”

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