4 strategies to drive data maturity in the digital age

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For digitally maturing companies, technology is not an add-on feature to their already existing processes and practices. Instead, it is deeply embedded in business processes and makes companies completely rethink the way they do their business.

In fact, 76 percent of digitally maturing companies are already using technology in fundamentally different ways to conduct their everyday business.

It is not about integrating the latest technologies for organizations with digital maturity, it is about how the employees are able to adapt and adjust to the new technological changes so as to improve the overall productivity and efficiency of the company.

What is digital maturity?

Digital maturity in organizations is about constantly assessing and adopting new technologies, strategies, and processes in order to drive growth in the company. But adopting new technologies is only a starting point.

The ease with which an organization is able to use new technologies to streamline and optimize its business processes is defined through the digital maturity of the organization.

By accurately measuring your business’s digital maturity levels, you are able to better understand and accelerate the digital transformation progress. The best way to assess digital maturity is by measuring the company’s ability to adapt to a new disruptive technology, event, or market trend. The following questions can serve as the indicators for the digital maturity assessment of your organization:

  • Are your company’s digital campaigns offering you any strategic advantage over your competitors?
  • Are your digital campaigns truly driving business growth or are they just functional with no long-term benefits?
  • Are new technologies well-integrated into your organization and are they able to drive better results?
  • Are new technologies directly tied to the key performance indicators?

Accelerate digital maturity with the right strategies

By turning data into meaningful information, digital maturity is able to create new value and experiences for your organization and its customers. With digital maturity, organizations and their leaders can be measured according to their ability to be resilient and adaptive.

The strategies that can drive digital maturity in today’s digital age include:

Continuous learning and sharing within the organization

Companies need to constantly invest in corporate learning and training so as to improve the skill set of their employees. After all, your organization can only thrive in the rapidly growing digital landscape when your employees know how to make the most out of the latest technology.

The costs of transformation are not just financial. It is important to take into account the overall impact it will have on your organization. When you introduce new technologies and tools, you will also have to give time to the employees to get accustomed with them.

You need to create a culture of constant learning in order to make it easier for the employees to adapt and adjust during the transformative stages of the company.

Thorough workforce planning

Digital transformation in an organization will also change the roles and responsibilities of employees, which is why workforce planning needs to be a crucial strategic part of digital maturity.

From reorganizing leadership roles to a better understanding of the digital roles within the organization, you need to determine what areas of the company can be improved and digitized in order to improve overall efficiency.

Better customer experience

In order to enhance the overall customer experience, companies need teams with diverse skill sets that can leverage data driven insights through digital tools in order to constantly meet and exceed the changing needs of the customers. To make this a reality, companies need to follow strategies that can put together cross-discipline and interfunctional teams with a wide variety of experience and expertise.

Optimizing organizational structures

For driving digital maturity, leaders also need to analyse the gaps in their business processes and adjust how their organization is structured accordingly.

If you plan to implement new technologies and streamline business operations, then you will also have to make some big changes in the way things are managed within the company. The rearranged organizational structure should be more decentralized and yet, remain inter-connected across the different platforms, teams, ecosystems, and networks.

Digitally mature organizations have a formidable approach to digital transformation. They are able to tackle talent, strategy, culture, and technology differently than the rest of the pack. For a company planning to implement digital transformation successfully, it is paramount to first measure the digital maturity in order to get a clear idea about how prepared the employees are to adapt and adjust to the new technological changes.

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