In order to reap positive returns on your decision-making, you need to access data that is digestible and accurate in real time. After all, your sales people need real time data about customers before their client meetings, marketers need real time data to create targeted campaigns, and your executives need easily digestible data in order to make business decisions in real time—especially when they are on the go.

The trend is known as data democratization – giving access to data to everyone that needs it, for whatever they need it, in the form they need it. Its overall impact can be increased revenue growth, customer retention, and efficiency. When done right it can serve as a key differentiator for your company.

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