Over the last 25 years in the business I heard my share of BI horror stories: “we have over 20 different BI tools,” or “we have a few thousand reports in our BI application.” BI is very much a self fulfilling prophecy – “build it, and they will come”. As we popularize BI, and as technology becomes more scalable, more stable, more function rich and user-friendly  - BI spreads like wildfire and often becomes uncontrollable.

I can’t help but to quote from one of my favorite books by a British author Jerome K. Jerome Three Men In A Boat, To Say Nothing Of A Dog. One of the reasons I love the book, in addition to it being one of the funniest novels I ever read, is that I can almost always find a very relevant humorous quote to just about any life or business situation. At the beginning of the book three British gentlemen are planning a vacation on a river boat. As they plan for how much food and supplies they should carry, they quickly realize that there isn’t a boat big enough to fit the dimensions of the Thames river to carry all that junk.

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