What do Hispanic small business owners want? Zions Bank, recognizing the growing Hispanic community in Utah, has turned to analytics software to better understand the needs of Hispanic and Asian consumers and businesses in its markets.

"Our mission was to provide Hispanic and Asian communities the opportunity to have banking services and to have more access to capital on the business side," says Juancarlos Judd, senior vice president of the $53 billion asset bank, which is based in Salt Lake City.

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