XML and Web Services are making a major impact on products focused on the content life cycle: content creation, management, distribution, syndication and protection, concludes a report authored by ZapThink, LLC, an analyst firm focused on XML and Web Services. The report concludes that the primary challenge in the enterprise for producers of content – information that is intended for human consumption – is content reuse: the ability to integrate content from disparate sources.

ZapThink's "XML in the Content Life Cycle" report examines how current ad hoc content management processes are moving towards models where content is componentized using XML, and then turned into "services" that are discoverable on the network. The report examines how organizations can leverage XML and Web Services technology to help transform their islands of content into integrated, reusable content services. Other key findings of the report include:

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