Waltham, Mass., Feb. 2, 2000 zapdata.com, the Internet business unit of iMarket Inc., will host two free educational seminars in Massachusetts focusing on how to use the Web to find more customers. These two-hour events will take place on Thursday, February 24, at the Burlington Marriott in Burlington, Mass., and on Friday, February 25, at the Westin Hotel in Waltham, Mass.
The seminar is designed for business-to-business sales and marketing professionals, senior executives and anyone focused on finding new customers, improving sales and increasing the return on marketing investments. Attendees will learn how to gain immediate Web access to more than 18 million contact names at 11 million U.S. businesses and how to use the Web to find detailed information about prospects before calling on them, conducting market research, organizing sales territories and distributing high-quality leads for maximum efficiency.
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