You've heard the old adage, "You can't take it with you." Do you believe it, in the context of the burgeoning wireless phenomenon? Surely you have (or know someone who has) a wireless device – a cell phone or a personal digital assistant (PDA) – that helps you get and stay connected when you are mobile. Wireless is terrific for e-mail, receiving news and weather, and doing basic transactions over the Internet. In fact, what you do "wirelessly" is an extension of what you already do. Why not extend wireless capability to encompass customer relationship management (CRM)? It might be called mCRM – mobile customer relationship management – and it can provide Internet and intranet content not only directly to customers, but also to mobile employees in service and other customer-related businesses.

Carl Zetie, director of mobile information technology at Giga Information Group, has said that mobile devices allow organizations to compromise between being close to information in a central location, and being close to customers in the field. You need both to be successful in CRM. Embed a small-footprint Java DBMS in a sales force automation (SFA) or CRM application, and some of the things you can do are:

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