Yankelovich urges marketers not to count on economic recovery to bring consumers back into the marketplace, based on the latest intelligence from The Yankelovich MONITOR released this month. Rather, they need to build their businesses with a fresh eye, from the ground up, focused on consumers.
“Today’s consumers are thoroughly disenchanted with the marketplace,” said Ann Clurman, senior partner at Yankelovich. “They won’t be rushing back to marketers that have continually disappointed them, even before the economic downturn. These overstrained relationships have been years in the making and will take a lot of hard work to fix.”
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