The Yankee Group report, "Enterprise Content Personalization Boosts Employee Productivity and Customer Service," illustrates the benefits of providing customers and employees with a personalized view of relevant content and applications. The report details personalization technologies and traits, and explores how personalization is rapidly becoming a core component of many categories of enterprise software including knowledge management, Web content management and enterprise portals.

Today's businesses are focused on enhancing the customer experience and improving employee productivity. An effective way to achieve these goals is to cater to users' specific needs. Often, personalization is achievable without software. However, as businesses scale and priorities change, catering to individuals can become overwhelming. Software can help ease the strain on customer service or operations.

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