(Bloomberg) -- Yahoo! Inc. is killing off passwords for its e-mail service -- if users want to.

The Web portal is letting people turn off the obligation to enter a password, and instead giving them the option to verify their identity via Yahoo’s mobile application. Essentially, it’s a way for people to sign in to e-mail and other Yahoo accounts using a smartphone, instead of forcing them to remember a string of letters and numbers. Users can opt in to the new feature, which goes active Thursday.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access