March 23, 2010 – A new data mining and management company entered the market late last week, led by former Yahoo and SAS executives.

Former Yahoo executives Bassel Ojjeh and Krishna Uppala, and former SAS executive Basel Tutunji will lead nPario, a new provider of data products and services designed to help companies increase revenues by acting on consumer behavior insights.

Touting the expertise of its “digital pioneers,” the start up intends to bring large-scale data technologies to the industry that bridges the gap between data insight and impact, according to a release.

nPario’s roster of digital experts includes: Ojjeh, who served as senior vice president of the strategic data solutions division at Yahoo, and was co-founder and COO of digiMine; Uppala an innovator behind more than 15 database technology patents; and former SAS executive Tutunji, who brings more than 18 years of experience in driving adoption of business intelligence, data strategy, e-commerce and decision support systems solutions.

Ojjeh, president and CEO of the new company, emphasized that the amount of data flowing throughout the Internet represents significant untapped business opportunities.

Skirting the effects of an economic downturn, Internet traffic growth has remained consistent. In fact, annual global IP traffic is expected to exceed two-thirds of a zettabyte (667 exabytes) in four years, according to a 2009 Cisco study. Cisco predicts that mobile data traffic alone will double every year through 2014.

There is an unprecedented opportunity to identify and understand commercial intent of consumers in the digital world, Ojjeh was quoted to say. “We believe that organizations stand to boost revenue by more than 10 percent if they harness the power of consumer intent. Our goal is to provide our customers with a comprehensive set of data products that focus on the vast amount of commercial behavior data and generate immediate impact to their business and revenue.”

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