Yahoo! Inc. and Tumblr Inc. announced that they have reached a definitive agreement for Yahoo to acquire Tumblr, a company that provides a microblogging platform and operates a social networking Web site, for $1.1 billion.

Per the agreement, Tumblr will be independently operated as a separate business, according to Yahoo. The product, service and brand will continue to be defined and developed separately.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access