Y2G Associates, a leading provider of tools, technology and services that improve the performance of software companies worldwide, announced an exclusive sales management solution for software vendors. Y2G’s Win-Loss Analysis solution is designed to help software vendors increase sales productivity and revenue. The offering helps improve vendor win/loss ratios, reduces financial risks and motivates sales organizations to be proactive rather than reactive.

Y2G’s Win-Loss Analysis solution includes a detailed evaluation identifying trends impacting sales effectiveness. Y2G also evaluates the value proposition received by customers and prospects. Ongoing measurements of sales force alignment with the customer during the entire sales cycle and buying process are performed to improve the sales force’s understanding of the decision- making process. Recommendations are then made to improve market perceptions of the company and products, and to drive customer acquisition and retention.

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