Y2G Associates, a provider of tools, technology and services that improve the performance of software companies worldwide, announces a suite of Analyst Relations services for software vendors. Y2G’s Analyst Relations solutions maximize their ongoing relationships with industry analysts and are customized to fit the distinctive needs of each client, helping them develop a program tailored to their business model and designed to deliver the right message to their market.

"After being on both the customer and the analyst sides of the table, Y2G Associates is in a unique position to assist software companies with their Analyst Relations program," states David Cahn, CEO Y2G Associates. "Regardless of their size or industry, software companies continue to struggle with how best to obtain the greatest value from their analyst relationships. With vendors continually being ranked by mission-critical analysts, developing relationships and gaining mindshare with industry analysts are vital to obtaining a competitive edge."

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