Y2G Associates, a provider of tools, technology and services that improve the performance of software companies worldwide, announces a suite of Analyst Relations services for software vendors. Y2G’s Analyst Relations solutions maximize their ongoing relationships with industry analysts and are customized to fit the distinctive needs of each client, helping them develop a program tailored to their business model and designed to deliver the right message to their market.

"After being on both the customer and the analyst sides of the table, Y2G Associates is in a unique position to assist software companies with their Analyst Relations program," states David Cahn, CEO Y2G Associates. "Regardless of their size or industry, software companies continue to struggle with how best to obtain the greatest value from their analyst relationships. With vendors continually being ranked by mission-critical analysts, developing relationships and gaining mindshare with industry analysts are vital to obtaining a competitive edge."

The services include assessment and development of the analyst relations program, competitive landscape of the analyst community, road-show groundwork, conference preparation and key performance metrics. Quantitative and qualitative metrics comprise analyst interactions, coverage, referrals, references and product direction impact. Y2G Associates optimizes vendor critical-time investment with custom materials and presentations for targeted analyst firms and staff and coordinates pre-briefings so they meet the highest knowledge transfer objectives. Y2G exploits any special “quantitative” reports that are inclusive of specific vendor research such as shifts in macro and micro-economic trends, specific vertical industry trends, business demand, and software industry outlooks.

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