Boston, Mass. and Rio de Janeiro, Brazil, Nov. 16, 2000 – e-CRM solutions provider Xchange, Inc.) announced that Xerox Brazil, a subsidiary of Xerox Corporation in the United States, is using Xchange’s market-leading software to power Latin America’s first hosted e-customer relationship management solution. The partnership was facilitated by MKTEC, a business intelligence consulting firm in Brazil.

“There’s a growing consumer awareness in Brazil and throughout Latin America,” said Adrihana Gabriel, e-CRM solutions manager at Xerox Brazil. “Latin American firms are beginning to value customers like never before, and they’re eagerly seeking solutions that will facilitate stronger, more profitable customer relationships. We’re very pleased to have partnered with Xchange to bring their market-leading technology to Latin America.”

“Xerox is one of the most respected names in Latin America,” said David McFarlane, president and COO of Xchange, Inc. “We couldn’t ask for a better partner to kick off our entrée into this burgeoning market for e-CRM solutions.”

For more information, please visit

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access