May 1, 2012 – Indian IT services and consultancy Wipro announced an agreement Tuesday to pay $35 million Australian (approximately $36.1 million U.S.) for trade analytics provider Promax Applications Group.

Promax offerings focus on data modeling and predictive analytics for trade promotion, management and automation, and its flagship solution Promax PX, includes features for integration and optimization of trade product data. Promax solutions have been tuned specifically for industries such as pharmaceuticals, food and beverage, and personal care, an area of existing specialty for Wipro.

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