As Microsoft Corp. launches Windows 10 today, the operating system arrives in a remarkably different world than earlier launches like Windows 8, Windows XP and Windows 95. Indeed, the cloud computing, mobile, social and big data waves have dramatically altered the IT landscape. Here's where Windows 10 potentially fits into the corporate IT conversation.

1. Windows 10 and the Internet of Things: Instead of trying to compete head-on against Google Android and Apple iOS, Microsoft has scaled back its own smartphone efforts (going cross-platform instead) and is now pushing hard toward the Internet of Things. Several Windows 10 builds will specifically target a new generation of devices and intelligent endpoints. Deeper Dive: Ovum's Richard Edwards describes the Windows 10-IoT opportunity here.

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