Chief information officers and data base administrators need to pay closer attention to poor data quality. If they don’t, the result might be a failed data warehousing or customer relationship management project.

"By 2005, more than 50 percent of projects will fail," Ted Friedman, a senior research analyst, told session attendees Oct. 9 at Gartner Symposium/ITxpo 2001in Orlando. "Fortune 1000 companies will spend or lose more on operational efficiencies in the back-office than on data warehousing or CRM. These seem like shocking statistics, but the points of business failure include denial about data quality issues."

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