Without fundamental culture change, information management and quality initiatives will fail. Last month I described why you do NOT need management commitment for an effective information quality or information management initiative. With any endeavor that is a business transformation or culture change initiative, you must have more than management "buy-in." You must have active involvement and management transformation. To do this, you must have more than a business case for the initiative. You must educate management about their behaviors and accountabilities and enable them to institutionalize good information management and information quality processes that transcend personnel changes.

To accomplish true information resource management (IRM) objectives, you must lead management into the involvement necessary to make the initiative succeed. In this column, I will share tips for accomplishing this.

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