A successful information quality or information management initiative, like any other endeavor, needs management commitment to provide the funding and resources to accomplish it, right? Wrong! These two initiatives are business transformation and culture change initiatives and, as such, need more than buy- in. These initiatives require active involvement and management transformation.

Initiatives that change how people work cannot happen unless management understands and accepts its own stewardship role and becomes actively involved in making that transformation. In other words, management must change how it performs its work in order to accomplish the transformation or culture change.

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