Sometimes overlooked in the trends and tech in the information management space is the way careers are transformed (or merely relabeled). One such role that enterprises are attempting to get a handle on is the Chief Data Officer. Professor and industry adviser Peter Aiken estimates that only about 10 percent of CIOs “know what they’re doing” when it comes to managing data as an asset, and he’s aiming to reframe data’s leader in the enterprise in his new book, “The Case of the Chief Data Officer.” Information-management.com recently talked with Aiken on the expectations and challenges of changing enterprise data roles, from the CDO and the CIO and beyond.

Information-management.com: Let’s start with the book. It’s just over 50 pages and has a subtitle of “Re-casting the C-suite to Leverage Your Most Valuable Asset.” What’s your aim in this condensed plea on the CDO to the business side?

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