SPSS Inc., a provider of analytical technology, plans to acquire NetGenesis Corp. in a deal valued at $44 million.
The acquisition brings together the NetGenesis technology and expertise for web-centric data analysis with the SPSS Inc. data mining and predictive analytics capabilities for data warehouses, call centers, and marketing automation systems. "We are making investments that enable us to strengthen and develop our core competencies so that we emerge from this economic downturn as a stronger organization," said Jack Noonan, president and chief executive officer of SPSS Inc. "Current market conditions are providing us with unique opportunities to accomplish this objective.
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