Despite forecasts that companies will be spending $20 billion annually on customer relationship management applications by 2004, the fact of the matter is that many businesses are only now getting started.

For instance, an informal survey of 373 IT workers by DM Review Interactive reveals that many enterprises are taking their time implementing CRM. DM Review Interactive asked the question: Where is your organization in the CRM process?

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access