A majority of small and mid-sized financial institutions aren’t getting the biggest bang for their customer relationship management and marketing customer information file buck, according to a new survey from SEDONA Corp.
The results revealed that more than three-quarters (76 percent) of community banks and credit unions are not employing all of the components of their CRM or MCIF systems. In addition, nearly two-thirds (62 percent) of financial institutions did not have their CRM or MCIF systems networked within the organization, resulting in a limited number of users and decreased opportunity for integration into more than one department. The primary roadblock to full-system utilization is a lack of trained resources, resulting in nearly 40 percent of financial institutions stating that they are interested in outsourcing select CRM or MCIF functions.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access