Retailing is an up-and-coming market for data warehouse applications, says a new white paper from Computer Science Corp. While a large number of these data warehouses are targeted to traditional point-of-sale (POS) data, some are being developed to cover purchase orders, receiving, inventory flow, promotions and advertising. On average, such applications are generating a seven-to-one return on investment by increasing sales via target and affinity marketing, increasing inventory turns or reducing the amount of obsolete stock.
“Until recently, much detail was discarded because it was too costly to retrieve, store and analyze,” says David Skeels, a principal in CSC’s consumer goods and retail practice. “POS transaction data is the quintessential example. One of the most powerful assets in understanding its business and consumers lies hidden in a retailer' s POS data. By using a data warehouse, a retailer can achieve tremendous improvements in both top and bottom line results simultaneously."
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