An old maxim of business is, "Do one thing and do it well." Yet successful corporations are almost always defined by multiple strategies for growth supported by many products and services, and there is a natural tendency for companies to subdivide these into logical units. As such, it's no surprise that companies have come to own a lot of product silos that tend to have their own computer systems to support them. These silos have made managing products at the enterprise level a longstanding challenge for business.

From an information management perspective, the process of developing, producing, distributing and supporting products is tremendously complicated when there's no one place you can go to see the entire product catalog for the whole enterprise. Some companies create resources on corporate intranets called "Product Hub," but these might only list a small part of the company's product line or geographical reach.

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