A new study by global research consultancy TNS shows that awareness levels of wearable products such as watches, wristbands and eyeglasses is high, yet user adoption is not following suit.
Since August 2013 awareness of smartwatch technology has gone from 49 percent to 80 percent. While this level of awareness is positive for manufacturers, the lack of use of the products is not, the report says. Of the 1,000 U.S. individuals surveyed, only 1 percent are actually using the wearable technology.
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