A growing number of organizations are embracing data analytics and business intelligence, but a large number of those organizations struggle with how to get full value from their data. In many cases the problem lies with the culture within the organization, including who should be held accountable for data analytics initiatives.
Those are among the conclusions of Paul Blasé, principal of Global and U.S. Analytics for Consulting, at PricewaterhouseCoopers. Blase spoke with Information Management about why so many companies still struggle with getting analytics right, and when a chief data officer is needed in the picture.
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