Building and installing CRM applications that work “first time every time” and integrate nicely with other parts of an information technology platform aren’t the experiences most companies are reporting. In fact, suggests a new CRM study from the Data Warehousing Institute, a large percentage of CRM projects aren't doing anywhere near as well as expected.
A total of 41 percent of the businesses surveyed reported that their CRM project is "experiencing difficulties" or is a "potential flop." Of those companies polled, 42 percent of all respondents said that their CRM projects are "meeting expectations,” while only 16 percent believe that they are "doing better than expected" or see the project as a "runaway success."
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