As companies look for more ways of attracting customers and prospects to their Web sites and generating business online, personalization is emerging as an important component of managing the Web experience for site visitors and delivering business value.
Personalization enables you to tailor the Web experience to each of your Web Site visitors by creating a unique and personal flavor that matches a particular visitors interests and preferences. By providing this individualized view each time a visitor logs on, companies can ensure that their Websites deliver an optimal Web experience. As a result, visitors stay on a Website longer, return to it more often and are more inclined to use the site to conduct business with the company.
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