Now that enterprise information portals are becoming more prevalent in corporate America, companies should strongly consider adding a portal component to their customer relationship management strategy. "Integrating the components of a CRM solution into a single Web-based user interface will provide employees, customers, clients and partners with access from the desktop or wireless devices," Colin White, president of DataBase Associates International told attendees at DCI’s Customer Relationship Management Conference & Exposition in New York. "A portal will personalize CRM business content to match user needs."
To deploy a portal, White says business managers should follow these steps:
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