Though industry analysts aren’t backing off from their prediction that the customer relationship management software market will one day generate billions of dollars in incremental sales, they are noticing that more companies are putting off immediate buying decisions.
A recent report from The Meta Group, Stamford, Conn., notes that many companies won’t invest in CRM technology until at least the fourth quarter, which will result in longer sales cycles for developers and deeper software licensing discounts for buyers.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access