The responsibility for data management lies with the information technology department, but business managers need to start taking a more active role, a new survey by PricewaterhouseCoopers suggests.

The survey, which included polling more than 600 companies, reveals that data management remains the domain of the chief information officer and the MIS/IT department. Only 9 percent of the companies surveyed said that their CEO took an active roll in formulating a data management strategy. “For a director in charge of marketing, production or customer relationship management to fail to take an interest in data management, is an abdication of duty,” the report says. Data management analysts say they aren’t surprised by the survey’s findings.

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