Lately the big data big shots have been stealing the spotlight from every corner of IT.  And why not? It is truly ground-breaking technology.

It enables the collection and processing of Amazon-sized streams of all types of data and amazing analytics capabilities to provide businesses with the answers they have wanted for years. We are talking football field sized data centers with cheap hardware united in the common purpose of making sense out of all the data we can possibly collect about our company, customers or the world. Some will tell you it can literally predict the future by carefully studying and modeling past trends. And after all, who doesn’t need to know that tomorrow at 3:05pm is the most likely time that males ages 29 – 38 in the Northeastern U.S. will have an urge to buy red ties instead of blue ones, thus prompting a price change to maximize profits?

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