You're convinced that you need to ante up and enhance your enterprise analytics capabilities. It's a worthy cause to be sure, but now you need to decide who's responsible for the effort, and that is a vexing question.

At first, the answer seems pretty clear: Analytics uses data, data is controlled by IT people, so IT should bear the responsibility for all analytics. But if you reflect on that simple argument, you'll come to think it may not be so well-founded. This column presents two arguments: one for the chief data officer to control the analytics effort, and another for the CFO to do so instead. As you'll see, there is no "right" answer. Which one you choose will depend on your perspective and on the way your company does business.

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