Deregulation, diversification of product and services offerings and company mergers are rapidly altering the landscape of the power grid that utility companies have until recently regarded as invariable. Those companies which are able to nimbly transform into cybercorps--businesses optimized for the wired world--will prevail in the increasingly competitive marketplace. Building an energy services cybercorp means developing an organization which leverages its product resources, its strategic partnerships and its human capital through its globally wired infrastructure to proactively generate customer demand and become more profitable. In this model, technology becomes the nervous system of the organization's infrastructure with agile synapses (applications) firing information to various parts of the organization. The entire machine runs to serve customers and uses the power of information to fuel the satisfaction of customer needs for profitable gains.
This article highlights several reasons for utility companies to build a highly scalable, functionally architected knowledge warehouse. It discusses the importance of initiating a customer-centric data warehouse project to support strategic marketing and business development decisions. This article also highlights the need to select a decision support (DSS) tool that allows utility companies to conduct highly sophisticated analysis against large amounts of customer information. Throughout this discussion, we will simultaneously discuss the high-level process of building a data mart or data warehouse, including how it should be structured to quickly provide energy services companies with answers to some of their most crucial customer questions.
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