The fundamental premise of business intelligence has traditionally been “to provide the right information to the right people at the right time and at the right cost.” While this statement is irrefutable, it would be more accurate if we changed the word “information” to “actionable information.”
The fact is, most users have difficulty identifying critical metrics within the reports they receive. This is a major problem. It is important to clearly convey performance activity to decision-makers of organizations in order to help them make data-driven, actionable decisions.
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